Jonas Sorensson, Author at Allsquare Marketing

Growth Hacking: Unleashing the Power of Sustainable Organizational Growth

Growth / Jonas Sorensson / 2023-06-14

Introduction: In the rapidly evolving digital business landscape, the term “growth hacking” has gained significant attention. But what exactly is growth hacking? How does it work? And why is it crucial for organizations to embrace this mindset? In this blog post, we will explore the essence of growth hacking, delve into its implementation strategies, and […]

Growth Hacking: Unleashing the Power of Sustainable Organizational Growth Read More »

Unlocking Growth Potential for Organizations

Growth / Jonas Sorensson / 2023-05-20

Account-Based Marketing (ABM) has emerged as a strategic approach that enables organizations to focus their marketing efforts on specific target accounts rather than broad-based campaigns. By tailoring marketing activities to individual accounts, ABM offers a highly personalized and targeted approach that can yield impressive results. In this post, we will explore the reasons why organizations

Unlocking Growth Potential for Organizations Read More »

The basics of Google Ads

Paid Ads, Social Media / Jonas Sorensson / 2023-05-13

Google Ads, formerly Google AdWords, is an advertising platform allowing businesses to display ads on Google’s search engine results pages (SERPs) and other Google-owned properties, such as YouTube and Gmail. Google Ads is a pay-per-click (PPC) advertising system, meaning that businesses only pay when someone clicks on their ad. In this blog post, we will

The basics of Google Ads Read More »

Why you should advertise on LinkedIn

Paid Ads / Jonas Sorensson / 2023-05-13

LinkedIn is the largest professional networking site in the world, with more than 740 million members in over 200 countries. It is a platform where professionals and businesses can connect, share information, and build relationships. LinkedIn Ads is an advertising platform that allows businesses to promote their products or services to a highly targeted audience

Why you should advertise on LinkedIn Read More »

What is product-led-growth?

Growth / Jonas Sorensson / 2023-05-02

Product-led growth (PLG) is a customer acquisition strategy that is becoming increasingly popular among B2B SaaS companies. Rather than relying on salespeople to sell a product, PLG is centered around the product itself, with the aim of creating a seamless user experience that encourages adoption, usage, and, eventually, expansion of the product. In this blog

What is product-led-growth? Read More »

Marketing for B2B SaaS Companies

Growth / Jonas Sorensson / 2023-04-29

In today’s highly competitive market, an effective marketing plan is essential for any B2B SaaS company to grow and succeed. A solid marketing plan helps businesses to establish a strong brand presence, reach their target audience, and generate leads that convert into paying customers. However, creating an awesome marketing plan for a B2B SaaS company

Marketing for B2B SaaS Companies Read More »

Digital transformation

Technology Insights / Jonas Sorensson / 2023-04-28

Digital transformation is a buzzword that has dominated the business world for some time. It refers to integrating digital technology into all business areas, resulting in fundamental changes to how it operates and delivers value to its customers. While technology is at the forefront of this transformation, it is essential to understand that it is

Digital transformation Read More »

The importance of having a CRM tool

Tips for small businesses / Jonas Sorensson / 2023-04-26

Customer Relationship Management (CRM) is the process of managing interactions with customers and potential customers, typically using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support processes. Having a CRM system and a single view of the customer is important for businesses of all sizes and industries, as it enables them

The importance of having a CRM tool Read More »