We’re crazy about golf; there’s no other way to put it. That’s why we’ve chosen a name related to golf. In golf, if you’re playing head-to-head against someone and the score is even, you’re All Square. Our vision is to support our clients, their teams, and organization to get 1up, 2up, and 3up on the competition.
WHAT WE DO
At AllSquare Marketing, we focus on helping B2B clients with their digital marketing initiatives. We want to help you grow your business. Our sweet spot is supporting small companies on short-term project, to help kick-start their business. We’d love to be with you on your long-term journey too, but we also understand how small businesses might find it difficult to commit both money and time. Our flexible pricing model means you will have our support with what you need, when you need it.
Digital marketing has many components to it. To achieve the results you want, it is important for organizations to set goals and expectations early on. You can read more about the framework we use to set up clients for success here. We call it: Think BIG, Start Small, Scale/Grow Fast.
You can book a free consultation at the bottom of this page.
PLAY TO YOUR STRENGTHS AND UNIQUENESS, AND IMPROVE YOUR WEAKNESSES
In sports and business, everyone has strengths and weaknesses. The first step is to capitalize on your uniqueness, and how your product or service is different from the competition. This iwhat will capture your prospects’ interest to start a conversation with you. At the same time, you must be aware of your weaknesses as this is where you may find objections from prospects and clients in the sales process. Have a well-rehearsed pitch ready, explaining why your products doesn’t have some of the features and functionalities your competitors have. The most important thing is to communicate your product, service, or solution solves the challenges and problems your prospects and clients have.
BE KIND AND RESPECTFUL
We believe in good sportsmanship. Don’t say bad things about your competitors. They have most likely worked just as hard as you to be where they are today. Focus on what makes you different, and the benefits you bring to the table.
ABC – ALWAYS BE CLOSING
It’s a cliché – but ALWAYS BE CLOSING is very important. If a prospect shows buying signals, make sure you pick up on them. Offer them a solution, which is mutually beneficial without giving away too much. Let’s pretend you’re in the SaaS business, and you’re talking to a prospect who’s really keen to start using your service. The challenge they have is, their current contract expires in 3 months, and they don’t want to paying twice for similar services. Get them started now by offering them the first 3 months for free. Make sure you get something in return that will help grow your business. Why not get them to sign a 24 months contract instead of a 12 months contract? Or get access to other buying centers within the client organization. BE CREATIVE.
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